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What are Hoteliers & Hospitality consultants looking for in boutique hotel design?
WOOLF interior architecture and design WOOLF interior architecture and design

What are Hoteliers & Hospitality consultants looking for in boutique hotel design?

What Do Hoteliers and Consultants Seek in Boutique Hotel Design

Explore the evolution of hotel design and the rise of boutique hotels, blending hospitality with residential comfort. Discover how Woolf's interior design principles optimise guest flow, enhance comfort, and amplify brand storytelling. Learn why personalised décor and immersive experiences are key to setting boutique hotels apart in today's competitive market.

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How ‘Interior Narratives' are changing the boutique hotel scene.
WOOLF interior architecture and design WOOLF interior architecture and design

How ‘Interior Narratives' are changing the boutique hotel scene.

‘INTERIOR NARRATIVES' ARE CHANGING THE BOUTIQUE HOTEL SCENE

The boutique hotel movement created a fusion of the hotel experience with a home experience. Guests wanted a much closer alignment between experiences in hotels and their homes - A lifestyle crossover was born.

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What Are WOOLF Interior’s Top Five Hotel Design FAQ's ?
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What Are WOOLF Interior’s Top Five Hotel Design FAQ's ?

WHAT ARE WOOLF INTERIOR’S TOP FIVE HOTEL DESIGN FAQ'S ?

When we first meet a boutique hotel brand there are always five main questions that a new client will want to explore with us.  Find out whats top of the list ?

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Inside Boutique Hotel Interior Design
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Inside Boutique Hotel Interior Design

INSIDE BOUTIQUE HOTEL INTERIOR DESIGN

Next in the hotel interior design series, we’re looking at the world of boutique hotels: examining what a boutique hotel is, the differences between boutique and small luxury hotels, and how exceptional interior design can elevate the entire brand to create a successful hotel business. 

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Series 2 : THE ROYAL CRESCENT - HISTORIC HOTEL
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Series 2 : THE ROYAL CRESCENT - HISTORIC HOTEL

SERIES 2 : THE ROYAL CRESCENT - HISTORIC HOTEL

As accredited historic interior designers, many of our projects seek to resolve planning and listed building requirements, for the refurbishment of historic and listed properties. WOOLF Interior Design & Interior Architecture have years of expertise, sensitively designing every aspect of residential and commercial interiors for traditional and historic buildings, in London and the West Country.

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London Members Clubs - Design Focus: 2 The Arts Club
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London Members Clubs - Design Focus: 2 The Arts Club

LONDON MEMBERS CLUBS - DESIGN FOCUS: 2 THE ARTS CLUB

At WOOLF Interior Architecture & Design we celebrate the best Hospitality Architecture and Interiors in the UK. Our practice has a plethora of ties to Artists, Gallery Owners, Art Collectors and Art Consultants. We are Specialist Interior Designers for Period Buildings and have an extensive history of curating art work for Interiors. It is from this perspective that the Arts Club, with its blend of Historic Architecture, Art Work and Interior Design, is a particular favourite of WOOLF Interior Design & Architecture.

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London Members' Clubs - Design Focus : Series 1  'The Ned'
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London Members' Clubs - Design Focus : Series 1 'The Ned'

LONDON MEMBERS' CLUBS - DESIGN FOCUS : SERIES 1 'THE NED'

In our WOOLF Interior Design & Interior Architecture Journal series celebrating the best Hospitality Architecture and Interiors in the UK, we take our top three favourite Members Clubs in London and reveal their unique and distinct design ingredients. The Ned is an epic ‘members club with rooms’; it is one of the 18 members' clubs conceived and owned by the Soho House Group & Co. The Grade I Listed building was designed in 1924 by celebrated British Architect Sir Edwin 'Ned' Lutyens and was completed in 1939.

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A Secret Life of The Livery Hall – The City of London
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A Secret Life of The Livery Hall – The City of London

A SECRET LIFE OF THE LIVERY HALL – THE CITY OF LONDON

In our view, some of the most outstanding discreet and audacious historic architecture and interiors in The City of London are home to the splendid, sacred and secret world of the livery hall. Informal trade guilds began to form during the early Middle Ages and these associations became the first Livery Companies. Originally charged to act as formal Governance Bodies for their namesake trades, the Companies also offered fraternal, religious and social aspects to their members. The majority of Livery Halls survived the Great Fire of London in 1666 and were then built on or rebuilt for their members during the 1800s.

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The Bruton Effect: The Newt, Osip, The Chapel, Hauser & Wirth
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The Bruton Effect: The Newt, Osip, The Chapel, Hauser & Wirth

THE BRUTON EFFECT: THE NEWT, OSIP, THE CHAPEL, HAUSER & WIRTH

Bruton in Somerset has always been a lovely picturesque village, but today it is home to many wonderful shops, café's, restaurants and art galleries many of which are creatively aligned with WOOLF Interior Architecture & Design. As a High End Interior Design studio based both in Bath and London, we share an affinity with the new and emerging enterprises that have emerged in Frome, Bradford-on-Avon and Bruton. The village of Bruton dates back at least the Domesday Book of 1086 and has experienced an influx of new activity and creativity in recent years, leading it to be labelled the “next Chipping Norton” with British Vogue calling it “the new Notting Hill”.

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'The Newt' in Somerset
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'The Newt' in Somerset

'THE NEWT' IN SOMERSET

WOOLF Interior Architecture & Design were introduced to The Newt, Country House Hotel and Gardens in Somerset through the eponymous ‘Stonewood Group’. Since its inception, an incredible amount of design and innovation has been achieved at The Newt, it is an enthralling, evolving haven with lots of new and exciting additions to come. An aspect of the project that is really inspiring to us as designers, is that it is a constantly evolving space. The range of talented practices involved in implementing the vision, is testament to the collaborative and open nature of the whole project.

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THE FOUR SEASONS HOTEL – JUMEIRAH Beach, DUBAI
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THE FOUR SEASONS HOTEL – JUMEIRAH Beach, DUBAI

THE FOUR SEASONS HOTEL – JUMEIRAH, DUBAI

In juxtaposition of Arabian-inspired archways, Art Deco-influenced central staircases, and rich contemporary textiles that contrast magnificently against the stunning architectural vistas overlooking Dubai's northern skyline and the sun-kissed beach to the south.

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