Read Our Journal Posts

What are Hoteliers & Hospitality consultants looking for in boutique hotel design?
What Do Hoteliers and Consultants Seek in Boutique Hotel Design
Explore the evolution of hotel design and the rise of boutique hotels, blending hospitality with residential comfort. Discover how Woolf's interior design principles optimise guest flow, enhance comfort, and amplify brand storytelling. Learn why personalised décor and immersive experiences are key to setting boutique hotels apart in today's competitive market.

How ‘Interior Narratives' are changing the boutique hotel scene.
‘INTERIOR NARRATIVES' ARE CHANGING THE BOUTIQUE HOTEL SCENE
The boutique hotel movement created a fusion of the hotel experience with a home experience. Guests wanted a much closer alignment between experiences in hotels and their homes - A lifestyle crossover was born.

What Are WOOLF Interior’s Top Five Hotel Design FAQ's ?
WHAT ARE WOOLF INTERIOR’S TOP FIVE HOTEL DESIGN FAQ'S ?
When we first meet a boutique hotel brand there are always five main questions that a new client will want to explore with us. Find out whats top of the list ?

Inside Boutique Hotel Interior Design
INSIDE BOUTIQUE HOTEL INTERIOR DESIGN
Next in the hotel interior design series, we’re looking at the world of boutique hotels: examining what a boutique hotel is, the differences between boutique and small luxury hotels, and how exceptional interior design can elevate the entire brand to create a successful hotel business.