Read Our Journal Posts

The Colour Theory: Designing bespoke hotel interiors
Mastering Colour Psychology in residential homes and hotels
Pablo Picasso noted that "Colours, like features, follow the changes of the emotions." Consider how you want guests to feel during their stay, aiming for transformative effects that enhance perceptions and overall experiences.

What are Hoteliers & Hospitality consultants looking for in boutique hotel design?
What Do Hoteliers and Consultants Seek in Boutique Hotel Design
Explore the evolution of hotel design and the rise of boutique hotels, blending hospitality with residential comfort. Discover how Woolf's interior design principles optimise guest flow, enhance comfort, and amplify brand storytelling. Learn why personalised décor and immersive experiences are key to setting boutique hotels apart in today's competitive market.

How ‘Interior Narratives' are changing the boutique hotel scene.
‘INTERIOR NARRATIVES' ARE CHANGING THE BOUTIQUE HOTEL SCENE
The boutique hotel movement created a fusion of the hotel experience with a home experience. Guests wanted a much closer alignment between experiences in hotels and their homes - A lifestyle crossover was born.

An experts eye on emerging hotel design trends
AN EXPERTS EYE ON EMERGING HOTEL DESIGN TRENDS
This year, WOOLF unveils intricate nuances and layers in hotel design, particularly focusing on sustainability and the seamless integration of wellness into the very fabric of the establishments.

What Are WOOLF Interior’s Top Five Hotel Design FAQ's ?
WHAT ARE WOOLF INTERIOR’S TOP FIVE HOTEL DESIGN FAQ'S ?
When we first meet a boutique hotel brand there are always five main questions that a new client will want to explore with us. Find out whats top of the list ?

The Insider: Curating Art For Interiors
THE INSIDER: CURATING ART FOR INTERIORS
‘For the love of art and interiors’. How do the WOOLF team curate art work for interiors. The ‘Insider Interview’ on curating classic and contemporary art work for the interiors of residential houses and hotel projects.

High fashion design meets : hotel interior design
HIGH FASHION DESIGN MEETS : HOTEL INTERIOR DESIGN
A symbiotic historic connection between fashion and interior design has made for an intriguing interface for decades. At WOOLF we often look at the body of work of fashion designers to inspire our work; we see the magic that happens when these two worlds collide. Read on for our top picks of hotels designed by the world’s top fashion designers…

WOOLF Interior London & Bath Studios
WOOLF INTERIOR LONDON & BATH STUDIOS
WOOLF Interior Architecture and Interior Design originated in West London with their first Notting Hill studio opening its doors in 2009. The practice expanded in 2019 with the addition of their Somerset studio in Lansdown, Bath. “We create completely unique, client-focused, residential interiors, valued by our Clients for their luxurious, individual, beautifully tailored interior design. The practice has over 25 years of industry expertise, sensitively designing both contemporary and historic residential interiors.”